The third stage of e-commerce, reinvention, is the stage of “social, mobile, local.” In what ways did those three characteristics actually reinvent e-commerce? In answering this question, give a specific example of a business or industry that relies on at least two of those and discuss the impact that those characteristics have on the business/industry.

The third stage of e-commerce, reinvention, is the stage of “social, mobile, local.” In what ways did those three characteristics actually reinvent e-commerce? In answering this question, give a specific example of a business or industry that relies on at least two of those and discuss the impact that those characteristics have on the business/industry.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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