Conduct research to identify a company that has gone beyond e-commerce to develop an e-business environment via the use of information technology and networks to carry out business-related activities and operations. Describe briefly the scope of the company's e-business activities.
Conduct research to identify a company that has gone beyond e-commerce to develop an e-business environment via the use of information technology and networks to carry out business-related activities and operations. Describe briefly the scope of the company's e-business activities.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Conduct research to identify a company that has gone beyond e-commerce to develop an
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