Instructions: Answer the questions comprehensively. You may cite examples to validate your positions.Use APA citation if you're borrowing from a source and list your references at the end of your answers.1. What are business ethics, and why is this an important topic?2. The economics of information perspective argues that advertising is essential. Why?3. State two significant criticisms of marketing and provide the pros and cons for each.4. Give two examples of important legislation that relate to U.S.consumers.5. Define social marketing and give an example of thistechnique.6. What is the primary difference between transformative consumer research and other kinds ofConsumer research?7. Why is market access an essential aspect of consumer well-being? What are some significantreasons why consumers can experience limited market access?8. What is greenwashing, and why is it a problem for marketers?

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Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Which of the following statements is true of marketing? - Most aspects of marketing take place behind the curtain of an organization, out of the general public’s sight. - Marketing departments "own" an organization’s marketing initiative. - Marketing is no more inherently unethical than other business areas. - Unlike most other key areas of business, marketing as a field is not visible by nature. Marketing is all about advertising and selling. An offering today is considered to be the _____ in the marketing mix product policy promotion price place
The term is often used when significantly more money or time has been spent advertising being eco-friendly, rather than spending resources on environmentally sound practices or when the advertising misleadingly indicates a product more eco-friendly than it really is. O a. astroturfing O b. diversification OC. synergy O d. defamation e. greenwashing
129) What can late movers do to capture market share once the early mover has established its brand in the industry? a) The late mover can advertise more frequently and extensively than the incumbent firm b) The late mover can produce a superior product to that of the incumbent firm c) The late mover can acquire or merge with the incumbent firm d) A and B e) A and B and C
(a) What is a subsidy? (b) As Director of Projects in the Ministry of Transport: (i) prepare a short report which provides a justification for a Transport Subsidy (ii) outline six (6) implications (three positive and three negative) in the provision of this subsidy
Which of the following is a normative argument for why firms should behave ethically? a. To meet the firm's legal obligations b. To increase the firm's profitability c. To ensure that the firm does no harm d. To honor the demands of the firm's stakeholders e. To create a competitive advantage in the firm's market
Several years ago, one of my CBA students (who rode a motorcycle - and so did her kids) wrote a paper on mandatory helmet laws for motorcyclists (i.e., wear a helmet or get a ticket). In this question, consider the opposite kind of law. A) Is it possible that banning motorcycle helmets - i.e., making it illegal for a motorcyclist to wear a helmet - could reduce motorcycle fatalities? Explain carefully. B) If banning motorcycle helmets did indeed reduce motorcycle fatalities, would that be conclusive evidence that such ban would be desirable? Explain carefully. C) If banning motorcycle helmets did indeed reduce motorcycle fatalities, would that be conclusive evidence that such ban would be undesirable? Explain carefully.
8. As a distributor for Unique Creation, you want to write a letter to the Marketing Manager to request for an updated price list of products. State the approach will you adopt in writing this letter. In not more than two (2) sentences, explain the reason for your choice of approach. 9. The grapevine is the social network of informal communication that helps people to interpret the organization. State 3 disadvantages of grapevine to an organization. 10. Adaptation is an essential component of effective communication. Explain 2 ways through which you can adapt your message, in not more than two (2) sentences.
8- Ecological values include all of the following, except ______. a. Not polluting the atmospheric air b. Supporting the initiatives of environmentalists c. Saving money d. Keeping the public utility water neat and clean
Advertising plays an important role in today’s competitive world. Ethicsrepresent moral standards or judgments of a society which tends to evaluate human behavior. Advertising is often criticized for not being able to meet ethical standards of society as it goes beyond the traditional role of ‘fair and truthful’ information and portraits obscene, undesirableand unethical scenes giving a detrimental result especially on the young population of the society. The ethical aspect of Indian advertisement is extremely important for restoration of our Indian culture, norms, ethics and heritage. There are certain statutory prohibition and regulationsof such unethical advertisements and establishment of self-regulatory body like ASCI to tackle the problem. “Comment”.
Explain the basic areas of consumer law with suitable examples. Share your analysis as Consumer and product producer. I want answer within 1 hour. Thanks #####
choose one of followings without explain: 1. Which one of the following says that a decision in one corner of business affects directly or indirectly other corners of business because everything is interrelated? a. managment by inclusion b. Ethical CSR c. Strategic CSR d. instrumental approach 2. Last week Philippines was hit by an eruption of a volcano which led to some companies providing the shelters to the affected people. This is related to a. Strategic CSR b. alteruistic CSR c. Strategic and ethical SCR d. None of these options
1. Define the terms "media spin," "propaganda" and "news triage" and give examples to support each one. Then, please explain which one, in your own view, impacts people's perception on the news being reported. Do any of the above terms impact the objectivity of the media? if so, in what way/s?

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