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Offering something different than comp Woolworths and Coles Having a considerably larger product rar as Woolworths and Coles

Offering something different than comp Woolworths and Coles Having a considerably larger product rar as Woolworths and Coles

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Aldi's rapid expansion in Australia has been primarily driven by: a. Offering something different than competitors such as Woolworths and Coles O b. Having a considerably larger product range than competitors such as Woolworths and Coles c. Increasing market penetration by opening many stores across the nation Od. Not stocking generic brands
Transcribed Image Text:Aldi's rapid expansion in Australia has been primarily driven by: a. Offering something different than competitors such as Woolworths and Coles O b. Having a considerably larger product range than competitors such as Woolworths and Coles c. Increasing market penetration by opening many stores across the nation Od. Not stocking generic brands
Why are large brands such as Bob Jane tires such heavy users of advertising? O a. Because all large organisations have large advertising budgets O b. Because even well-known brands face challenges in being recalled over their competitors c. It's an illusion; humans just remember large organisations' advertising more easily Od. Because consumer law requires that advertising levels are proportional to a brand's size
Transcribed Image Text:Why are large brands such as Bob Jane tires such heavy users of advertising? O a. Because all large organisations have large advertising budgets O b. Because even well-known brands face challenges in being recalled over their competitors c. It's an illusion; humans just remember large organisations' advertising more easily Od. Because consumer law requires that advertising levels are proportional to a brand's size
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