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Hoffman's Meats has produced quality sausages and meats for over 88 years. Grocery store chain Food Lion purchases many products, such as frozen bagged shrimp, frozen chicken tenders, and deli meat from Hoffman's. However, these products are labeled with the Food Lion brand, NOT Hoffman's. The Food Lion brand is an exarmple of a(n) brand. O private master O manufacturer's O family

Hoffman's Meats has produced quality sausages and meats for over 88 years. Grocery store chain Food Lion purchases many products, such as frozen bagged shrimp, frozen chicken tenders, and deli meat from Hoffman's. However, these products are labeled with the Food Lion brand, NOT Hoffman's. The Food Lion brand is an exarmple of a(n) brand. O private master O manufacturer's O family

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Hoffman's Meats has produced quality sausages and meats for over 88 years. Grocery store chain Food Lion purchases many products, such as frozen bagged shrimp, frozen chicken tenders, and deli meat from Hoffman's. However, these products are labeled with the Food Lion brand, NOT Hoffman's. The Food Lion brand is an exarmple of a(n) brand. O private O master O manufacturer's O family
Transcribed Image Text:Hoffman's Meats has produced quality sausages and meats for over 88 years. Grocery store chain Food Lion purchases many products, such as frozen bagged shrimp, frozen chicken tenders, and deli meat from Hoffman's. However, these products are labeled with the Food Lion brand, NOT Hoffman's. The Food Lion brand is an exarmple of a(n) brand. O private O master O manufacturer's O family
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