Describe either the process of how the packaging is created or the evolution of the product’s package over time (orboth). EST.AMERICAN10094125INSTITUTENEW YORK1869GULDEN'SMUSTARDMade With Real Chablis White WineStoneGround Dijon1862NET WT 12 OZ (340g)

Answered: Describe either the process of how the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Related questions

Question

Describe either the process of how the packaging is created or the evolution of the product’s package over time (or
both).

EST.
AMERICAN
10094125
INSTITUTE
NEW YORK
1869
GULDEN'S
MUSTARD
Made With Real Chablis White Wine
Stone
Ground Dijon
1862
NET WT 12 OZ (340g)

Expert Solution

Concept

Packaging decisions are one of the most crucial decisions related to the products which are processed and produced and ready to be sent to market. The purpose of packaging is to protect the materials from any damage that might occur during the handling, storage, and transporting of the products.

Factors to be considered before selecting product packaging are as follows:

The product’s size, shape, weight, density, etc. need to be considered before packaging.
If a product needs to be displayed in stores to attract customers, then its packaging should be appealing.