Define product line and product mix and distinguish between the two.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter12: Developing And Managing Products
Section12.6: The Product Mix
Problem 1LO
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Define product line and product mix and distinguish between the two.

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