1) Explain the important functions packaging fulfills.  2) Considering what we learned about IPOD packaging, discuss how packaging may change based on the stage the product is in the product life cycle.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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1) Explain the important functions packaging fulfills. 

2) Considering what we learned about IPOD packaging, discuss how packaging may change based on the stage the product is in the product life cycle.

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"Since you have asked multiple questions, we will solve only one question (Question number 1) for you. If you want any specific question to be solved, then please specify the question number or post only that question."

The packaging is an art to pack or enclose products ready to be shipped for distribution. Packaging products typically include cartons, boxes, bottles, bags, wrappers, envelopes, containers, etc. Packaging keeps the product safe during travel.

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