Ethics Several online stores now sell products to consumers at different prices based on the user’s information, such as geographic location—which determinesyour proximity to competitors and your area’s averageincome. Although this practice, known as Internetprice discrimination, is not illegal, some would say itis unethical. Do you believe this practice is unethical?Should this practice be illegal? If you think the practiceshould be legal, should retailers be required to put adisclaimer on their site? explain your reasoning.
Selective Demand Advertising
Advertising includes communicating with people regarding a product or any service or an idea to sell or promote them. Advertising attracts the consumer towards a specific brand or to a product of a brand which enables them to buy products from that company and hence the company can prosper. Advertising is important both for the company which is in the industry for a longer period of time and even for those who are just starting up with their business. These days it is found that not only the transmission of the messages of a particular brand is done through television or radio but also it is done on the social media platform. Particularly for homegrown brands, social media has become one of the most important platforms which promote the advertising of their products and attract consumer to demand the same. The strategy to have a good advertising background is important for marketing a particular company or a brand.
Primary Demand Advertising
This topic is significant in the professional exams for both undergraduate and graduate courses, especially for
Ethics Several online stores now sell products to consumers at different prices based on the user’s information, such as geographic location—which determinesyour proximity to competitors and your area’s average
income. Although this practice, known as Internet
price discrimination, is not illegal, some would say it
is unethical. Do you believe this practice is unethical?
Should this practice be illegal? If you think the practice
should be legal, should retailers be required to put a
disclaimer on their site? explain your reasoning.
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