Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
The Internet was designed by which group?
A. |
Media Corporations
|
|
B. |
Consumer Culture
|
|
C. |
The U.S. Government
|
|
D. |
The Ruling Class
|

Transcribed Image Text:In Sum
• One of the great ironies of the internet is
that it was designed by the military to
operate independently for security
reasons; But. . .
• The Internet continues to defy any top-down,
commercial ownership.
• However, in many ways the internet does follow
the commercial models of traditional media
formats (the logic of indirect payment).
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