The advent of MTV in 1981 was significant chiefly because it: 1) Changed the focus of popular music towards a more visual orientation 2) Heralded the decline of Rock 'n' Roll 3) Contributed to the end of synthesized "dance" music 4) Represented the values of the New Right in the media

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The advent of MTV in 1981 was significant chiefly because it:
1) Changed the focus of popular music towards a more visual orientation
2) Heralded the decline of Rock 'n' Roll
3) Contributed to the end of synthesized "dance" music
4)
Represented the values of the New Right in the media
Transcribed Image Text:The advent of MTV in 1981 was significant chiefly because it: 1) Changed the focus of popular music towards a more visual orientation 2) Heralded the decline of Rock 'n' Roll 3) Contributed to the end of synthesized "dance" music 4) Represented the values of the New Right in the media
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