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Internal branding is an important factor in holistic marketing

Internal branding is an important factor in holistic marketing

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Internal branding is an important factor in holistic marketing. What is internal branding?

 

A. It is the set of activities to make loyal customers to influence friends to understand and inspire about the brand

 

B.It is the set of activities to make the community groups to understand and inspire about the brand

 

C.It is the set of activities to make the employees and marketing partners to understand and inspire about the brand

 

D.It is the set of activities to make the customers to understand and inspire about the brand.

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