Select a single brand practice - e.g., recruitment, on-boarding (induction), training, reward, and recognition - and describe how you can better bring the brand to life through this. How might the change you propose better get people to understand and accept the brand, become advocates, and/or ensure that people's actions better deliver on the brand promise going forward?

Select a single brand practice - e.g., recruitment, on-boarding (induction), training, reward, and recognition - and describe how you can better bring the brand to life through this. How might the change you propose better get people to understand and accept the brand, become advocates, and/or ensure that people's actions better deliver on the brand promise going forward?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

What strategies can a firm employ to minimize the impact of negative publicity or crises on their brand?
Critically evaluate the following four statements to prove or disprove them. Make use of one to two retail clothing brands to support your position. NOTE: Use no more than two retail clothing brands per statement. Different brands may be used for each statement. Brands can always be immunised against negative publicity.
Suppose you are are a marketing department head of a pharmaceutical company . Now you are assigned to market a product which brand name is pentogut, generic name is Pentoprazole which is a proton pump inhibitor. Now what are the different strategies or techniques to market your product? How you can grab the existing market? How you beat other companies sell and increase you sell? Increase customer attention towards your product? Please answer at your own words.
When organizations consider a branding strategy, an analysis of existing and desired brand attributes is a useful starting point. Identify the attributes for the brand you selected and construct a brand attribute framework. Propose a brand statement to guide the organization’s branding strategy based upon your framework.
The virtuous/vicious cycle is a phenomenon that can occur with technology products Identify two strategies that a company can use to overcome a vicious cycle and explain why these strategies work by identifying the element of the cycle they address and how they address it.
Marketing Baby Carrots Like Junk Food Please read the attached case file and also please answer the CASE QUESTIONS: Does the marketing of baby carrots raise any social or temporal dilemmas? Do you agree with this strategy of marketing baby carrots as junk food instead of as a healthy snack? Explain your answer.(Thank you in advance for your help!)
“People often buy products not for what they do but for what they mean.” From consumers’ standpoint, what do you understand from this statement? Please explain it in detail
Define the concept of customer lifetime value (CLV). What are your thoughts on this concept? Is it sometimes more profitable for a company to invest more resources in retaining current customers than trying to attract new customers?
List and briefly describe 4 variables from the external marketing environment. Provide a brief description of how each of the variable that you list may be able to influence marketing decisions. For example, if you include "technology" as one of your variables from the external marketing environment, you could describe the manufacturing of micro chips that are in many of the products that people use daily, i.e., the camera in your vehicle that shows you what is behind you when you back up uses a micro chip. Many chips are manufactured internationally. Recently, Congress supported legislation that enhances production of micro chips here in the United States. Accessibility to micro chips, enhanced product features, such as rear view alerts for drivers, also enhances product development and innovation. All of the example impacts several aspects of marketing. Then, in your answer, you would list at least two aspects of marketing that can be impacted based on the information in the…
A product that a potential buyer knows about but is not actually seeing is called an "unsought" product. Do you feel that the continued marketing of unsought products is unethical? Also, discuss how marketing ethics figure into decisions on branding, packaging and labeling of products.
You have become a successful young entrepreneur after introducing several unique and innovative products, Unfortunately, lately your customers are no longer interested in the main product you are selling. As a creative and innovative young entrepreneur, you are finding the best way to innovate the product. By applying the innovation process, analyse ways that you may take to innovate in attracting your customers in buying your product once again.
You are appointed as the manager of R & D department of Blue Ocean Company. The company wants to introduce a new product. How will you search and review the literature to understand customer acceptable level on that new product?