In Class, 10-25 Minutes for Teams As an account ex- ecutive for a marketing consulting firm, your newest dient is a university-your university. You have been asked to develop a positioning strategy for the univer- sity. With your team, develop an outline of your ideas, including the following: a. Who are your competitors? b. What are the competitors' positions? c. What target markets are most attractive to the uni- versity? d. How will you position the university for those seg- ments relative to the competition?
In Class, 10-25 Minutes for Teams As an account ex- ecutive for a marketing consulting firm, your newest dient is a university-your university. You have been asked to develop a positioning strategy for the univer- sity. With your team, develop an outline of your ideas, including the following: a. Who are your competitors? b. What are the competitors' positions? c. What target markets are most attractive to the uni- versity? d. How will you position the university for those seg- ments relative to the competition?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
![In Class, 10-25 Minutes for Teams As an account ex-
ecutive for a marketing consulting firm, your newest
dient is a university-your university. You have been
asked to develop a positioning strategy for the univer-
sity. With your team, develop an outline of your ideas,
including the following:
a. Who are your competitors?
b. What are the competitors' positions?
c. What target markets are most attractive to the uni-
versity?
d. How will you position the university for those seg-
ments relative to the competition?](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fdda9ede4-dc5d-4cef-a90f-b1a1492837b7%2F92a105a1-dc7a-4b63-b25e-a9703ed6034a%2Fjtcmdq8_processed.png&w=3840&q=75)
Transcribed Image Text:In Class, 10-25 Minutes for Teams As an account ex-
ecutive for a marketing consulting firm, your newest
dient is a university-your university. You have been
asked to develop a positioning strategy for the univer-
sity. With your team, develop an outline of your ideas,
including the following:
a. Who are your competitors?
b. What are the competitors' positions?
c. What target markets are most attractive to the uni-
versity?
d. How will you position the university for those seg-
ments relative to the competition?
Expert Solution
![](/static/compass_v2/shared-icons/check-mark.png)
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 2 steps
![Blurred answer](/static/compass_v2/solution-images/blurred-answer.jpg)
Recommended textbooks for you
![Principles Of Marketing](https://www.bartleby.com/isbn_cover_images/9780134492513/9780134492513_smallCoverImage.gif)
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
![Marketing](https://www.bartleby.com/isbn_cover_images/9781259924040/9781259924040_smallCoverImage.gif)
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
![Foundations of Business (MindTap Course List)](https://www.bartleby.com/isbn_cover_images/9781337386920/9781337386920_smallCoverImage.gif)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
![Principles Of Marketing](https://www.bartleby.com/isbn_cover_images/9780134492513/9780134492513_smallCoverImage.gif)
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
![Marketing](https://www.bartleby.com/isbn_cover_images/9781259924040/9781259924040_smallCoverImage.gif)
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
![Foundations of Business (MindTap Course List)](https://www.bartleby.com/isbn_cover_images/9781337386920/9781337386920_smallCoverImage.gif)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
![Marketing: An Introduction (13th Edition)](https://www.bartleby.com/isbn_cover_images/9780134149530/9780134149530_smallCoverImage.gif)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
![MKTG 12:STUDENT ED.-TEXT](https://www.bartleby.com/isbn_cover_images/9781337407595/9781337407595_smallCoverImage.gif)
![Contemporary Marketing](https://www.bartleby.com/isbn_cover_images/9780357033777/9780357033777_smallCoverImage.jpg)
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning