In Class, 10-25 Minutes for Teams As an account ex-ecutive for a marketing consulting firm, your newestdient is a university-your university. You have beenasked to develop a positioning strategy for the univer-sity. With your team, develop an outline of your ideas,including the following:a. Who are your competitors?b. What are the competitors' positions?c. What target markets are most attractive to the uni-versity?d. How will you position the university for those seg-ments relative to the competition?

Market positioning is a branding technique where a unique image is created inside the customer's…

Answered: In Class, 10-25 Minutes for Teams As an…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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After reading the Clocky Case study, answer the following questions: What are the key marketing challenges facing Gauri Nanda? How would you prioritize them in terms of which are the most critical to effectively bring her new product to market? Nanda has several options for positioning Clocky. How would you segment the potential market for Clocky? Are the additional segments other than “need” and “fun." Outline the value proposition for each target segment. Given your chosen positioning option, recommend the key components of a marketing launch plan for Clocky. Include recommendations on Clocky’s product design/features and manufacturing location, pricing, retail channels and distribution plan and marketing communications? Which of these positioning options are the most feasible given the product development of Clocky to date and Nanda’s goal, resources and capabilities? Do you see the positioning changing over time? Which of the positioning options are the most valuable to…
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