Discoverin g market potential is akey reason for conducting marketingresearch. Following the completionof the study, the organization mustcarefully assess its potential andchoose which markets to penetrate.Once on the market, it must providesales projections based on predicteddemand". Discuss the statement.

The information you provided emphasizes the significance of conducting market research to identify…

Answered: Discoverin g market potential is a key…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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