b) Customer driven marketing strategy is one of a company's approaches in expanding its target market reach. Give an example and explain on a customer-targeted marketing strategy for a company like Toyota. c) Give your justification on the example of strategy given in question (b).
b) Customer driven marketing strategy is one of a company's approaches in expanding its target market reach. Give an example and explain on a customer-targeted marketing strategy for a company like Toyota. c) Give your justification on the example of strategy given in question (b).
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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principles of marketing

Transcribed Image Text:b) Customer driven marketing strategy is one of a company's approaches in expanding its
target market reach. Give an example and explain on a customer-targeted marketing
strategy for a company like Toyota.
c) Give your justification on the example of strategy given in question (b).
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