If a article discusses Dyson’s decision to terminate its business relationship with Malaysian supplier ATA IMS Berhad due to concerns over labor practices. Key points include: 1. Termination of Contracts – Dyson, which contributed nearly 80% of ATA’s revenue, ended all three contracts (tooling, goods & services, and contract manufacturing) after an audit revealed labor violations. ATA’s stock value dropped significantly following the news. 2. Labor Violations & Investigations – Allegations included excessive overtime, debt bondage through recruitment fees, forced labor, and mistreatment of workers, including reports of a former worker being taken to the police station and beaten. U.S. authorities were also investigating ATA, reflecting broader concerns over forced labor in Malaysia. 3. Impact & Reactions – The termination affects thousands of workers, most of whom are migrant laborers. Activists called for Dyson to take responsibility for worker remediation. The Malaysian government was also criticized for not addressing previous complaints. 4. Broader Industry Concerns – Social audits, while intended to monitor ethical supply chains, were noted as sometimes ineffective in detecting labor risks. Multiple firms in Malaysia had faced bans from selling products to the U.S. over forced labor concerns. 5. ATA’s Response – ATA denied the allegations, stating it was reviewing the validity of Dyson’s termination notice. The company planned to continue production for Dyson until June 2022 while engaging legal and business advisers to address the audit findings. My question is: ATA’s relationship with Dyson has evolved significantly over the years, starting with tooling supply in 2009, expanding to goods and services in 2013, and eventually reaching contract manufacturing in 2020. Today, Dyson contributes to nearly 80% of ATA’s total revenue.   Given this dynamic, where would Dyson likely categorize ATA within its supplier portfolio? Which quadrant does ATA fall into based on procurement strategies?   On the flip side, how should ATA view Dyson as a customer, and what factors contribute to this perspective?   Considering both positions, what would be the most suitable procurement strategy for this supplier-customer relationship?

Purchasing and Supply Chain Management
6th Edition
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
ChapterC: Cases
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If a article discusses Dyson’s decision to terminate its business relationship with Malaysian supplier ATA IMS Berhad due to concerns over labor practices. Key points include:

1. Termination of Contracts – Dyson, which contributed nearly 80% of ATA’s revenue, ended all three contracts (tooling, goods & services, and contract manufacturing) after an audit revealed labor violations. ATA’s stock value dropped significantly following the news.

2. Labor Violations & Investigations – Allegations included excessive overtime, debt bondage through recruitment fees, forced labor, and mistreatment of workers, including reports of a former worker being taken to the police station and beaten. U.S. authorities were also investigating ATA, reflecting broader concerns over forced labor in Malaysia.

3. Impact & Reactions – The termination affects thousands of workers, most of whom are migrant laborers. Activists called for Dyson to take responsibility for worker remediation. The Malaysian government was also criticized for not addressing previous complaints.

4. Broader Industry Concerns – Social audits, while intended to monitor ethical supply chains, were noted as sometimes ineffective in detecting labor risks. Multiple firms in Malaysia had faced bans from selling products to the U.S. over forced labor concerns.

5. ATA’s Response – ATA denied the allegations, stating it was reviewing the validity of Dyson’s termination notice. The company planned to continue production for Dyson until June 2022 while engaging legal and business advisers to address the audit findings.

My question is:

ATA’s relationship with Dyson has evolved significantly over the years, starting with tooling supply in 2009, expanding to goods and services in 2013, and eventually reaching contract manufacturing in 2020. Today, Dyson contributes to nearly 80% of ATA’s total revenue.

 

Given this dynamic, where would Dyson likely categorize ATA within its supplier portfolio? Which quadrant does ATA fall into based on procurement strategies?

 

On the flip side, how should ATA view Dyson as a customer, and what factors contribute to this perspective?

 

Considering both positions, what would be the most suitable procurement strategy for this supplier-customer relationship?

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