What is the key ethical dilemma in the case? Analyze the ethics of the problem that occurred at Himachal. First, for each of the key stakeholders, assess how the dilemma impacts them, either positively or negatively. Then, using your default lens, analyze the ethical dilemma. For example, if you are in the Rights and Responsibilities lens, analyze the case from the perspective of Universalism (or Results = Utilitarianism; Relationship = Justice; Reputation = Virtue Ethics). Support your answer with material from Ethics Game, course materials, and the case.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter4: Social Responsibility And Ethics In Marketing
Section4.2: Blue Bell Creameries Moo’ves Ahead After Listeria Crisis
Problem 3C
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What is the key ethical dilemma in the case? Analyze the ethics of the problem that occurred at Himachal. First, for each of the key stakeholders, assess how the dilemma impacts them, either positively or negatively. Then, using your default lens, analyze the ethical dilemma. For example, if you are in the Rights and Responsibilities lens, analyze the case from the perspective of Universalism (or Results = Utilitarianism; Relationship = Justice; Reputation = Virtue Ethics). Support your answer with material from Ethics Game, course materials, and the case.

 

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