READ THE ARTICLE BELOW AND ANSWER THE QUESTIONS THAT FOLLOW: Nestlé is providing affordable nutrition in Central and West AfricaIn Central and West Africa, Nestlé aims to provide children and adults alike with the essentialnutrients they need for healthy growth and development.In Central and West Africa, Nestlé aims to provide children and adults alike with the essentialnutrients they need for healthy growth and development.Malnutrition and food insecurity are key challenges for many of Africa’s communities, and innovativesolutions are needed to address this double-edged sword. The nutritional landscape in many regionson the African continent is complex.World Bank reports show that a significant number of children in the country suffer from stuntedgrowth and anaemia, a direct result of poor nutrition.It is, therefore, essential for food manufacturing businesses in Africa to take their responsibility byproviding products with key nutrients that help address nutritional deficiencies among the population.Meeting the population’s nutritional needsAffordability is a critical factor in the fight against malnutrition and food insecurity.For many communities, the cost of nutritious food is a barrier to achieving a balanced diet.In Central and West Africa, NESTLÉ aims to provide children and adults alike with the essentialnutrients they need for healthy growth and development.“In 2022, Nestlé served consumers in our region with 89.5 billion servings of products fortified with atleast one of the 4 main micronutrients we are deficient in (Iron, Iodine, Zinc, Vitamin A), to help themaddress the micronutrient deficiency gaps, particularly, iron deficiency. Our recent introduction ofNIDO Milk & Soya in Nigeria is part of the company’s commitment to making better nutritionaffordable and accessible across the region. This shows how affordability can be integrated intonutritional solutions, ensuring that essential nutrients are within reach for all, regardless ofsocioeconomic status’, said Salomé Azevedo, business executive officer – Dairy, Nestlé Central &West Africa”.Recognising that accessibility also influences affordability, Nestlé uses locally sourced soybeans forthe manufacturing of NIDO Milk & Soya in Nigeria.In this way, the company does not only support local agriculture but also ensure that the product isreadily available to consumers in the region. This localised approach to production and sourcingreduces transportation costs, lowering the price of the product for the end consumer. 1 A sustainable solutionSustainability is at the heart of NESTLÉ's operations. Supporting Nigerian farmers not only providesthem with a steady source of income, but also reduces the environmental impact of dairy production.As NESTLÉ strives to meet its global target of reducing emissions by 20% by 2025, initiatives likethese demonstrate that it is possible to achieve nutritional goals while remaining a responsiblecorporate citizen. Source:Bizcommunity, 2024. Nestlé is providing affordable nutrition in Central and West Africa. [online] Available at: https://www.bizcommunity.com/article/nestle-is-providing-affordable-nutrition-in-central-and-west-africa-781192a [Accessed 1 August 2024]. 2.1. Total Quality Management is a “way of life for an organisation as a whole, committed to totalcustomer satisfaction through a continuous process of improvement, and the contribution andinvolvement of people” (Mullins, 1999:864).Provide an overview of the principle of Customer Focus, as applied by Nestle in the article, tothe consumers in West Africa.
READ THE ARTICLE BELOW AND ANSWER THE QUESTIONS THAT FOLLOW:
Nestlé is providing affordable nutrition in Central and West Africa
In Central and West Africa, Nestlé aims to provide children and adults alike with the essential
nutrients they need for healthy growth and development.
In Central and West Africa, Nestlé aims to provide children and adults alike with the essential
nutrients they need for healthy growth and development.
Malnutrition and food insecurity are key challenges for many of Africa’s communities, and innovative
solutions are needed to address this double-edged sword. The nutritional landscape in many regions
on the African continent is complex.
World Bank reports show that a significant number of children in the country suffer from stunted
growth and anaemia, a direct result of poor nutrition.
It is, therefore, essential for food manufacturing businesses in Africa to take their responsibility by
providing products with key nutrients that help address nutritional deficiencies among the population.
Meeting the population’s nutritional needs
Affordability is a critical factor in the fight against malnutrition and food insecurity.
For many communities, the cost of nutritious food is a barrier to achieving a balanced diet.
In Central and West Africa, NESTLÉ aims to provide children and adults alike with the essential
nutrients they need for healthy growth and development.
“In 2022, Nestlé served consumers in our region with 89.5 billion servings of products fortified with at
least one of the 4 main micronutrients we are deficient in (Iron, Iodine, Zinc, Vitamin A), to help them
address the micronutrient deficiency gaps, particularly, iron deficiency. Our recent introduction of
NIDO Milk & Soya in Nigeria is part of the company’s commitment to making better nutrition
affordable and accessible across the region. This shows how affordability can be integrated into
nutritional solutions, ensuring that essential nutrients are within reach for all, regardless of
socioeconomic status’, said Salomé Azevedo, business executive officer – Dairy, Nestlé Central &
West Africa”.
Recognising that accessibility also influences affordability, Nestlé uses locally sourced soybeans for
the manufacturing of NIDO Milk & Soya in Nigeria.
In this way, the company does not only support local agriculture but also ensure that the product is
readily available to consumers in the region. This localised approach to production and sourcing
reduces transportation costs, lowering the price of the product for the end consumer.
1
A sustainable solution
Sustainability is at the heart of NESTLÉ's operations. Supporting Nigerian farmers not only provides
them with a steady source of income, but also reduces the environmental impact of dairy production.
As NESTLÉ strives to meet its global target of reducing emissions by 20% by 2025, initiatives like
these demonstrate that it is possible to achieve nutritional goals while remaining a responsible
corporate citizen.
Source:
Bizcommunity, 2024. Nestlé is providing affordable nutrition in Central and West Africa. [online]
Available at: https://www.bizcommunity.com/article/nestle-is-providing-affordable-nutrition-in-central-
and-west-africa-781192a [Accessed 1 August 2024].
2.1. Total Quality Management is a “way of life for an organisation as a whole, committed to total
customer satisfaction through a continuous process of improvement, and the contribution and
involvement of people” (Mullins, 1999:864).
Provide an overview of the principle of Customer Focus, as applied by Nestle in the article, to
the consumers in West Africa.
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