1. Answer the following questions concisely. • Why is it necessary to consider the steps in channel planning process? • What are the classifications of channel conflict? • How do the three essential steps in channel organizing help in the attainment of  organizational goals and objectives? Explain and give at least one examples. • Discuss channel conflict. Why is it relevant to learn about this in particular? • Explain how channel conflict helps the organization solve their problems. Cite at least one example.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
Problem 15DRQ
Question

1. Answer the following questions concisely.

• Why is it necessary to consider the steps in channel planning process?

• What are the classifications of channel conflict?

• How do the three essential steps in channel organizing help in the attainment of 

organizational goals and objectives? Explain and give at least one examples.

• Discuss channel conflict. Why is it relevant to learn about this in particular?

• Explain how channel conflict helps the organization solve their problems. Cite at least one example.

 

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