Please original work Background information: The evaluation and control process in research and development is critical.Consider the following facts: It takes one hundred research ideas to generate about ten development projects. Only two of those ten projects will make it to commercialization. Only one of the two will make money. In Great Britain and the United States, about half of the development money is spent on projects that never reach the market.(Parker, K., and M. Mainelli. 2001. Great Mistakes in Technology Commercialization. Strategic Change, 10: 383 390.) Background information: The result of such development patterns is that firms such as Microsoft will spend over $3 million on development costs for each patent it files. There are numerous stories of firms that failed at research and development processes. For example, in developing a new aircraft engine, one test the engine must pass is the chicken test. As you might expect, an aircraft engine must be able to have a bird hit the engine, and the blades in that jet engine must remain structurally sound. The bird cannot destroy the engine if it accidently strikes it. If a jet engine cannot pass this test, the ability of the jet to take off safely is very limited. One of the major aircraft manufacturers in the world is Rolls-Royce. When developing a new engine, the firm assumed that its new carbon fiber blades could withstand the strike of a bird. They did not when ultimately tested. The result was that much of the engineering and development efforts prior to this point were wasted. What lesson should Rolls-Royce have learned? What suggested changes in the evaluation process would you make? What is an example that you have seen in your working career of a failure to properly evaluate and control a process or project. Please cite in text references and add weblinks

Understanding Management (MindTap Course List)

10th Edition

ISBN:9781305502215

Author:Richard L. Daft, Dorothy Marcic

Publisher:Richard L. Daft, Dorothy Marcic

Chapter15: Managing Quality And Performance

Section: Chapter Questions

Problem 1GL: Create a Group Control System Step 1 Form into groups of three to five students. Each group will...

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Please original work

Background information:

The evaluation and control process in research and development is critical.

Consider the following facts:

It takes one hundred research ideas to generate about ten development projects.

Only two of those ten projects will make it to commercialization.

Only one of the two will make money.

In Great Britain and the United States, about half of the development money is spent on projects that never reach the market.(Parker, K., and M. Mainelli. 2001. Great Mistakes in Technology Commercialization. Strategic Change, 10: 383 390.)

Background information: The result of such development patterns is that firms such as Microsoft will spend over $3 million on development costs for each patent it files. There are numerous stories of firms that failed at research and development processes. For example, in developing a new aircraft engine, one test the engine must pass is the chicken test. As you might expect, an aircraft engine must be able to have a bird hit the engine, and the blades in that jet engine must remain structurally sound. The bird cannot destroy the engine if it accidently strikes it. If a jet engine cannot pass this test, the ability of the jet to take off safely is very limited. One of the major aircraft manufacturers in the world is Rolls-Royce. When developing a new engine, the firm assumed that its new carbon fiber blades could withstand the strike of a bird. They did not when ultimately tested. The result was that much of the engineering and development efforts prior to this point were wasted.

What lesson should Rolls-Royce have learned?

What suggested changes in the evaluation process would you make?

What is an example that you have seen in your working career of a failure to properly evaluate and control a process or project.

Please cite in text references and add weblinks

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