St. Lucia, a small island developing country, the service sector has been dominated by four companies: LightingPros Ltd., Island Solutions Inc., Real Services Co., and Entertainment Enterprises. Each company offers similar services, including event planning, catering, transportation, equipment rental, and audio-visual production. At present clients engage different companies for specific services, creating a balanced distribution of business across the market. However, recent shifts in client preferences have disrupted this equilibrium. Clients now prefer the convenience and efficiency of working with a single provider that can offer a comprehensive package of services. This has led to a significant decline in business for some companies that are unable to offer the full suite of services on their own. Some of the challenges faced by the companies include limited-service offerings, client convenience where clients prefer working with a single vendor to simplify communication, reduce costs, and ensure seamless service delivery, as well as market saturation. With all four companies competing for the same client base, the market has become oversaturated, leaving some businesses without any opportunities. As a Strategic Consultant, provide some guidance to these companies by responding to the following questions with scholarly sources/references: Discuss two (2) internal drivers (profit & revenues and corporate culture) and two (2) external drivers (competitors and customer needs) that these companies should consider as part of their strategic planning exercise to adapt to the changing market preferences. Support your response with examples from the case study.
St. Lucia, a small island developing country, the service sector has been dominated by four companies: LightingPros Ltd., Island Solutions Inc., Real Services Co., and Entertainment Enterprises. Each company offers similar services, including event planning, catering, transportation, equipment rental, and audio-visual production. At present clients engage different companies for specific services, creating a balanced distribution of business across the market. However, recent shifts in client preferences have disrupted this equilibrium. Clients now prefer the convenience and efficiency of working with a single provider that can offer a comprehensive package of services. This has led to a significant decline in business for some companies that are unable to offer the full suite of services on their own. Some of the challenges faced by the companies include limited-service offerings, client convenience where clients prefer working with a single vendor to simplify communication, reduce costs, and ensure seamless service delivery, as well as market saturation. With all four companies competing for the same client base, the market has become oversaturated, leaving some businesses without any opportunities.
As a Strategic Consultant, provide some guidance to these companies by responding to the following questions with scholarly sources/references:
Discuss two (2) internal drivers (profit & revenues and corporate culture) and two (2) external drivers (competitors and customer needs) that these companies should consider as part of their strategic planning exercise to adapt to the changing market preferences. Support your response with examples from the case study.
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