St. Lucia, a small island developing country, the service sector has been dominated by fourcompanies: LightingPros Ltd., Island Solutions Inc., Real Services Co., and EntertainmentEnterprises. Each company offers similar services, including event planning, catering,transportation, equipment rental, and audio-visual production. At present clients engage differentcompanies for specific services, creating a balanced distribution of business across the market.However, recent shifts in client preferences have disrupted this equilibrium. Clients now prefer theconvenience and efficiency of working with a single provider that can offer a comprehensivepackage of services. This has led to a significant decline in business for some companies that areunable to offer the full suite of services on their own. Some of the challenged faces by thecompanies include limited service offerings, client convenience where clients prefer working witha single vendor to simplify communication, reduce costs, and ensure seamless service delivery, aswell as market saturation. With all four companies competing for the same client base, the markethas become oversaturated, leaving some businesses without any opportunities.  Identify and discuss one (1) internal driver and one (1) external driver, as discussed in thecourse, that these companies should consider as part of their strategic planning exercise toadapt to the changing market preferences.

Purchasing and Supply Chain Management
6th Edition
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
ChapterC: Cases
Section: Chapter Questions
Problem 6.2A
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St. Lucia, a small island developing country, the service sector has been dominated by four
companies: LightingPros Ltd., Island Solutions Inc., Real Services Co., and Entertainment
Enterprises. Each company offers similar services, including event planning, catering,
transportation, equipment rental, and audio-visual production. At present clients engage different
companies for specific services, creating a balanced distribution of business across the market.
However, recent shifts in client preferences have disrupted this equilibrium. Clients now prefer the
convenience and efficiency of working with a single provider that can offer a comprehensive
package of services. This has led to a significant decline in business for some companies that are
unable to offer the full suite of services on their own. Some of the challenged faces by the
companies include limited service offerings, client convenience where clients prefer working with
a single vendor to simplify communication, reduce costs, and ensure seamless service delivery, as
well as market saturation. With all four companies competing for the same client base, the market
has become oversaturated, leaving some businesses without any opportunities. 

Identify and discuss one (1) internal driver and one (1) external driver, as discussed in the
course, that these companies should consider as part of their strategic planning exercise to
adapt to the changing market preferences.

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