2. To increase the reach of Nestlé products worldwide. 0.10 3. Represented sales of e-commerce are 15.8% and grew by 9.3% 0.10 4. Increase total sales of Prepared Dishes and Cooking Aids by 15% 0.10 5.30% of frozen food is ready-to-eat in the industry. 0.08 6. Nestlé's PetCare segment reported sales of CHF 14 billion in 2020, 0.10 representing nearly 17% of Nestlé sales 7. Plant-based milk sales grew by 20% in 0.08 2020. 8.Contributed 14% of corporate sales in the segment of nutrition and health science 0.07 9.Profitable sales in powdered and liquid beverages represents 28% of total sales and a margin of 22.5% in 2020 revenues 0.08 10.Shifting consumer preferences 0.07 Threats TOTAL 1.A Study reported that Increasing Obesity is a major problem among the world's population, that 17% to 21% of calories from added sugar is harmful 0.12 2.Economic Issues that can impact 0.15 people's ability to buy 3.Nestle's e-commerce sales contribute 15.8% to its total sales and grow by 9.3% 0.10 year-on-year. Yet, competitors are expanding faster which threatens Nestle. 4.Hershey's a confectionary leader worldwide and annual revenues of over $8 billion in 2020 0.13 5. Rising costs of raw materials affecting prices and profits 0.12 6.An increase in New Pets Worldwide led General Mills to acquire Blue Buffalo and the sales grew by 10% over 2020 0.08 7. Problems with water scarcity affect the production of food and beverages, which 0.10 depend on water, with agriculture representing 70% of water withdrawals. 8. Effects of climate change potentially 0.10 disrupting agriculture and sourcing 9. Risks from counterfeit products damaging brand reputation and consumer trust 0.08 10.Challenges with regulatory compliance due to changing laws and standards 0.08 TOTAL Key Factors Product Market Market Related Development Development Penetration Diversification Weight AS TAS AS TAS AS TAS AS TAS Strengths Health and Wellness Innovations 0.12 Annual Investments In R&D 0.10 Global Market Presence 0.10 Extensive Brand Portfollo 0.12 Strategic Partnerships (e.g., Starbucks) 0.08 Corporate Social Responsibility (CSR) 0.10 Programs Customer Loyalty 0.08 Sustainability Initiatives 0.10 Financial Strength 0.10 Distribution Network 0.10 TOTAL Weaknesses 1. Revenues from milk and Ice cream segment dropped over 17% from 2019 to 2020 0.10 2. % of the consumers believe that 0.12 moderation is a more Important factor In sweeteners. 3. Nutrition and Health Science was 16% 0.10 lower than 2019 4.Limited Growth In Confectionery 0.12 Segment: Only accounted for about 8% of total sales in 2020. 5. Total sales for prepared dishes and cooking alds dropped by 5% during 2020 0.10 6.Total sales of the water has dropped 30% 0.08 In 2020 7.High marketing costs strains budget, 0.10 limiting resources available for other critical areas and reducing overall profitability 8. High Competition Across Diverse 0.08 Product Lines 9.Pressure from public health concerns and 0.08 Regulations 10. Changing Customer's taste preferences 0.05 on beverage Opportunities TOTAL 1. Special Formula for Infant shows Nestle's commitment to ethical practices by eliminating the sucrose and maintaining the vanilla flavorings 0.10 Retrenchment TS TAS

2. To increase the reach of Nestlé products worldwide. 0.10 3. Represented sales of e-commerce are 15.8% and grew by 9.3% 0.10 4. Increase total sales of Prepared Dishes and Cooking Aids by 15% 0.10 5.30% of frozen food is ready-to-eat in the industry. 0.08 6. Nestlé's PetCare segment reported sales of CHF 14 billion in 2020, 0.10 representing nearly 17% of Nestlé sales 7. Plant-based milk sales grew by 20% in 0.08 2020. 8.Contributed 14% of corporate sales in the segment of nutrition and health science 0.07 9.Profitable sales in powdered and liquid beverages represents 28% of total sales and a margin of 22.5% in 2020 revenues 0.08 10.Shifting consumer preferences 0.07 Threats TOTAL 1.A Study reported that Increasing Obesity is a major problem among the world's population, that 17% to 21% of calories from added sugar is harmful 0.12 2.Economic Issues that can impact 0.15 people's ability to buy 3.Nestle's e-commerce sales contribute 15.8% to its total sales and grow by 9.3% 0.10 year-on-year. Yet, competitors are expanding faster which threatens Nestle. 4.Hershey's a confectionary leader worldwide and annual revenues of over $8 billion in 2020 0.13 5. Rising costs of raw materials affecting prices and profits 0.12 6.An increase in New Pets Worldwide led General Mills to acquire Blue Buffalo and the sales grew by 10% over 2020 0.08 7. Problems with water scarcity affect the production of food and beverages, which 0.10 depend on water, with agriculture representing 70% of water withdrawals. 8. Effects of climate change potentially 0.10 disrupting agriculture and sourcing 9. Risks from counterfeit products damaging brand reputation and consumer trust 0.08 10.Challenges with regulatory compliance due to changing laws and standards 0.08 TOTAL Key Factors Product Market Market Related Development Development Penetration Diversification Weight AS TAS AS TAS AS TAS AS TAS Strengths Health and Wellness Innovations 0.12 Annual Investments In R&D 0.10 Global Market Presence 0.10 Extensive Brand Portfollo 0.12 Strategic Partnerships (e.g., Starbucks) 0.08 Corporate Social Responsibility (CSR) 0.10 Programs Customer Loyalty 0.08 Sustainability Initiatives 0.10 Financial Strength 0.10 Distribution Network 0.10 TOTAL Weaknesses 1. Revenues from milk and Ice cream segment dropped over 17% from 2019 to 2020 0.10 2. % of the consumers believe that 0.12 moderation is a more Important factor In sweeteners. 3. Nutrition and Health Science was 16% 0.10 lower than 2019 4.Limited Growth In Confectionery 0.12 Segment: Only accounted for about 8% of total sales in 2020. 5. Total sales for prepared dishes and cooking alds dropped by 5% during 2020 0.10 6.Total sales of the water has dropped 30% 0.08 In 2020 7.High marketing costs strains budget, 0.10 limiting resources available for other critical areas and reducing overall profitability 8. High Competition Across Diverse 0.08 Product Lines 9.Pressure from public health concerns and 0.08 Regulations 10. Changing Customer's taste preferences 0.05 on beverage Opportunities TOTAL 1. Special Formula for Infant shows Nestle's commitment to ethical practices by eliminating the sucrose and maintaining the vanilla flavorings 0.10 Retrenchment TS TAS

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 1SC

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Transcribed Image Text:2. To increase the reach of Nestlé products worldwide. 0.10 3. Represented sales of e-commerce are 15.8% and grew by 9.3% 0.10 4. Increase total sales of Prepared Dishes and Cooking Aids by 15% 0.10 5.30% of frozen food is ready-to-eat in the industry. 0.08 6. Nestlé's PetCare segment reported sales of CHF 14 billion in 2020, 0.10 representing nearly 17% of Nestlé sales 7. Plant-based milk sales grew by 20% in 0.08 2020. 8.Contributed 14% of corporate sales in the segment of nutrition and health science 0.07 9.Profitable sales in powdered and liquid beverages represents 28% of total sales and a margin of 22.5% in 2020 revenues 0.08 10.Shifting consumer preferences 0.07 Threats TOTAL 1.A Study reported that Increasing Obesity is a major problem among the world's population, that 17% to 21% of calories from added sugar is harmful 0.12 2.Economic Issues that can impact 0.15 people's ability to buy 3.Nestle's e-commerce sales contribute 15.8% to its total sales and grow by 9.3% 0.10 year-on-year. Yet, competitors are expanding faster which threatens Nestle. 4.Hershey's a confectionary leader worldwide and annual revenues of over $8 billion in 2020 0.13 5. Rising costs of raw materials affecting prices and profits 0.12 6.An increase in New Pets Worldwide led General Mills to acquire Blue Buffalo and the sales grew by 10% over 2020 0.08 7. Problems with water scarcity affect the production of food and beverages, which 0.10 depend on water, with agriculture representing 70% of water withdrawals. 8. Effects of climate change potentially 0.10 disrupting agriculture and sourcing 9. Risks from counterfeit products damaging brand reputation and consumer trust 0.08 10.Challenges with regulatory compliance due to changing laws and standards 0.08 TOTAL

Transcribed Image Text:Key Factors Product Market Market Related Development Development Penetration Diversification Weight AS TAS AS TAS AS TAS AS TAS Strengths Health and Wellness Innovations 0.12 Annual Investments In R&D 0.10 Global Market Presence 0.10 Extensive Brand Portfollo 0.12 Strategic Partnerships (e.g., Starbucks) 0.08 Corporate Social Responsibility (CSR) 0.10 Programs Customer Loyalty 0.08 Sustainability Initiatives 0.10 Financial Strength 0.10 Distribution Network 0.10 TOTAL Weaknesses 1. Revenues from milk and Ice cream segment dropped over 17% from 2019 to 2020 0.10 2. % of the consumers believe that 0.12 moderation is a more Important factor In sweeteners. 3. Nutrition and Health Science was 16% 0.10 lower than 2019 4.Limited Growth In Confectionery 0.12 Segment: Only accounted for about 8% of total sales in 2020. 5. Total sales for prepared dishes and cooking alds dropped by 5% during 2020 0.10 6.Total sales of the water has dropped 30% 0.08 In 2020 7.High marketing costs strains budget, 0.10 limiting resources available for other critical areas and reducing overall profitability 8. High Competition Across Diverse 0.08 Product Lines 9.Pressure from public health concerns and 0.08 Regulations 10. Changing Customer's taste preferences 0.05 on beverage Opportunities TOTAL 1. Special Formula for Infant shows Nestle's commitment to ethical practices by eliminating the sucrose and maintaining the vanilla flavorings 0.10 Retrenchment TS TAS

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