According to 'AutoForecast Solutions', the global automotive industry lost 11.3 million units of production in 2021 due to the shortage of microchips. In fact, the shortage is one of the reasons that Tesla is not going to introduce new models of cars this year. I have learned 'Portfolio Analysis' as a part of the strategic sourcing process. Would like to know what is the purpose of conducting portfolio analysis? using own words and not a generic one

According to 'AutoForecast Solutions', the global automotive industry lost 11.3 million units of production in 2021 due to the shortage of microchips. In fact, the shortage is one of the reasons that Tesla is not going to introduce new models of cars this year. I have learned 'Portfolio Analysis' as a part of the strategic sourcing process. Would like to know what is the purpose of conducting portfolio analysis? using own words and not a generic one

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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The Boston Consulting Group (BCG) matrix is a usefulstrategic tool. Another classic portfolio planning methoduseful to marketers is the GE/McKinsey matrix (see www.quickmba.com/strategy/matrix/ge-mckinsey/ ). How is theGE/McKinsey matrix similar to and different from the BCGmatrix?
Explain Portfolio analysis does, however, have some very real limitations that have caused some companiesto reduce their use of this approach: 1.It is not always clear what makes an industry attractive or where a product isin its life cycle.
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