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F. Competitive Profile Matrix COMPETITIVE PROFILE MATRIX Nestlé Kraft Heinz Hershey General Millz CRITICAL SUCCESS WEIGHT RATING SCORE RATING SCORE RATING SCORE RATING SCORE FACTORS Market Share 0.12 0.43 L 0.12 2 0.24 0.36 Brand 0.10 Recognition Product 0.09 Diversification E-Commerce 0.10 Capability 4 0.40 2 0.20 3 3 0.30 1 0.10 0.36 2 0.18 3 0.27 1 0.09 0.40 2 0.20 Customer 0.10 4 0.40 Loyalty and Customer Experience Continuous 0.11 4 0.44 Improvements on Quality Control Sustainability 0.09 Product Pricing 0.10 0.40 Financial Position 0.08 0.11 Innovation Total Ranking 4 4 3 0.30 2 2 0.20 3 0.30 ล T L 0.10 0.10 0.22 3 0.33 0.11 0.36 3 0.27 2 0.18 ત્ય 0.09 0.20 3 0.30 1 0.10 0.32 2 0.16 3 0.24 1 0.08 0.44 72 0.22 3 0.33 1 0.11 4.40 2.07 2.91 112 2 3

F. Competitive Profile Matrix COMPETITIVE PROFILE MATRIX Nestlé Kraft Heinz Hershey General Millz CRITICAL SUCCESS WEIGHT RATING SCORE RATING SCORE RATING SCORE RATING SCORE FACTORS Market Share 0.12 0.43 L 0.12 2 0.24 0.36 Brand 0.10 Recognition Product 0.09 Diversification E-Commerce 0.10 Capability 4 0.40 2 0.20 3 3 0.30 1 0.10 0.36 2 0.18 3 0.27 1 0.09 0.40 2 0.20 Customer 0.10 4 0.40 Loyalty and Customer Experience Continuous 0.11 4 0.44 Improvements on Quality Control Sustainability 0.09 Product Pricing 0.10 0.40 Financial Position 0.08 0.11 Innovation Total Ranking 4 4 3 0.30 2 2 0.20 3 0.30 ล T L 0.10 0.10 0.22 3 0.33 0.11 0.36 3 0.27 2 0.18 ત્ય 0.09 0.20 3 0.30 1 0.10 0.32 2 0.16 3 0.24 1 0.08 0.44 72 0.22 3 0.33 1 0.11 4.40 2.07 2.91 112 2 3

MARKETING 2018
MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
Section: Chapter Questions
Problem 3SC
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Please explain the competitive profile matrix attached
F. Competitive Profile Matrix COMPETITIVE PROFILE MATRIX Nestlé Kraft Heinz Hershey General Millz CRITICAL SUCCESS WEIGHT RATING SCORE RATING SCORE RATING SCORE RATING SCORE FACTORS Market Share 0.12 0.43 L 0.12 2 0.24 0.36 Brand 0.10 Recognition Product 0.09 Diversification E-Commerce 0.10 Capability 4 0.40 2 0.20 3 3 0.30 1 0.10 0.36 2 0.18 3 0.27 1 0.09 0.40 2 0.20 Customer 0.10 4 0.40 Loyalty and Customer Experience Continuous 0.11 4 0.44 Improvements on Quality Control Sustainability 0.09 Product Pricing 0.10 0.40 Financial Position 0.08 0.11 Innovation Total Ranking 4 4 3 0.30 2 2 0.20 3 0.30 ล T L 0.10 0.10 0.22 3 0.33 0.11 0.36 3 0.27 2 0.18 ત્ય 0.09 0.20 3 0.30 1 0.10 0.32 2 0.16 3 0.24 1 0.08 0.44 72 0.22 3 0.33 1 0.11 4.40 2.07 2.91 112 2 3
Transcribed Image Text:F. Competitive Profile Matrix COMPETITIVE PROFILE MATRIX Nestlé Kraft Heinz Hershey General Millz CRITICAL SUCCESS WEIGHT RATING SCORE RATING SCORE RATING SCORE RATING SCORE FACTORS Market Share 0.12 0.43 L 0.12 2 0.24 0.36 Brand 0.10 Recognition Product 0.09 Diversification E-Commerce 0.10 Capability 4 0.40 2 0.20 3 3 0.30 1 0.10 0.36 2 0.18 3 0.27 1 0.09 0.40 2 0.20 Customer 0.10 4 0.40 Loyalty and Customer Experience Continuous 0.11 4 0.44 Improvements on Quality Control Sustainability 0.09 Product Pricing 0.10 0.40 Financial Position 0.08 0.11 Innovation Total Ranking 4 4 3 0.30 2 2 0.20 3 0.30 ล T L 0.10 0.10 0.22 3 0.33 0.11 0.36 3 0.27 2 0.18 ત્ય 0.09 0.20 3 0.30 1 0.10 0.32 2 0.16 3 0.24 1 0.08 0.44 72 0.22 3 0.33 1 0.11 4.40 2.07 2.91 112 2 3
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