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Identify which of the following statements is false

Identify which of the following statements is false

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Identify which of the following statements is false

a Operational CRM provides essential support for a variety of business processes, to maximize the ability to sell, market, and retain customers

b. Operational CRM is the ability to effectively streamline the marketing efforts of to help increase revenue without increasing the workforce

C Operational CRM includes efforts such as lead management, contact management, account management, performance management and more facilitate automation for the entire sales

d. Inability to integrate channel data, customer data and with the values of the customers

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