i) What is the nature of the relationship between advertising expenditure and membership? Explain. ii) Forecast 2024 membership using an alternative method. Clearly explainin the limitations of your selected method.
i) What is the nature of the relationship between advertising expenditure and membership? Explain. ii) Forecast 2024 membership using an alternative method. Clearly explainin the limitations of your selected method.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
100%
MovieFlix - Advertising and Subscriptions
| Year | Advertising Expenditure $ 000 |
Membership Subscriptions |
|---|---|---|
| 2013 | 51 | 62 |
| 2014 | 58 | 68 |
| 2015 | 62 | 66 |
| 2016 | 65 | 66 |
| 2017 | 68 | 67 |
| 2018 | 76 | 72 |
| 2019 | 77 | 73 |
| 2020 | 78 | 72 |
| 2021 | 78 | 78 |
| 2022 | 84 | 73 |
| 2023 | 85 | 76 |
(i) What is the nature of the relationship between advertising expenditure and membership? Explain.
ii) Forecast 2024 membership using an alternative method. Clearly explainin the limitations of your selected method.
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In step 4, for point number 3 that reads "Substitute the value of the independent variable into the regression equation. The regression equation is as follows:
The equation is missing. Can this please be provided so that I can have a clear understanding
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How was the correlation in Step 2 calculated?
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