Answered: 1. Which of these are one of the 5 T's…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

1. Which of these are one of the 5 T's of email marketing

a) Targeting

b) Testing

c) Timing

d) Template

e) Tailoring

f) Temperature

g) Tone

2. You love getting spam from random companies which is why emails dont need to be relevant or targeted to you

True

False

3. The concept of analyzing a leads quality by looking at where they are in the buying cycle, their past relationship with your company and factoring in past intractions is called

(a) Lead Generation

(b) Direct response advertising

(d) Lead Scoring

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