For Toyota, customers who care about the price of a car and its operating economy make up one a. market position O b. market segment O c. value network O d. value chain What segmentation approach is used by McDonald's when the company localizes its products and services to meet local market demands? O a. end-use O b. benefit O c. customer O d. geographic

For Toyota, customers who care about the price of a car and its operating economy make up one a. market position O b. market segment O c. value network O d. value chain What segmentation approach is used by McDonald's when the company localizes its products and services to meet local market demands? O a. end-use O b. benefit O c. customer O d. geographic

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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