For Toyota, customers who care about the price of a car and its operating economy make up one a. market position O b. market segment O c. value network O d. value chain What segmentation approach is used by McDonald's when the company localizes its products and services to meet local market demands? O a. end-use O b. benefit O c. customer O d. geographic
For Toyota, customers who care about the price of a car and its operating economy make up one a. market position O b. market segment O c. value network O d. value chain What segmentation approach is used by McDonald's when the company localizes its products and services to meet local market demands? O a. end-use O b. benefit O c. customer O d. geographic
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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![For Toyota, customers who care about the price of a car and its operating economy make up one
O a. market position
O b. market segment
value network
O d. value chain
What segmentation approach is used by McDonald's when the company localizes its products and services to
meet local market demands?
end-use
O b. benefit
Oc.
customer
O d. geographic
10
Ai Ps
átv
20
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II
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F2
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8
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#3](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F4916406c-7b4a-44f4-9bc5-bc6c1ecd9dca%2F616dce35-d799-43f6-9b92-20b98195dcf5%2Fioo3vbv_processed.jpeg&w=3840&q=75)
Transcribed Image Text:For Toyota, customers who care about the price of a car and its operating economy make up one
O a. market position
O b. market segment
value network
O d. value chain
What segmentation approach is used by McDonald's when the company localizes its products and services to
meet local market demands?
end-use
O b. benefit
Oc.
customer
O d. geographic
10
Ai Ps
átv
20
F3
888
F4
II
F1
F2
F7
F&
F9
@
2$
&
2
4
'5
7
8
E
Y
DSF
J
K
L
J
#3
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