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Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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One of the situations below illustrates what
WANTS are. Which one is it?
O a. An athlete selecting water over juice to
satisfy his thirst.
O b. Someone choosing a specific product
from among the available choices
O . We all need to eat but we prefer
different foods.
O d. All options are correct
In this target marketing strategy, the company
sells the same products to the whole market. This
strategy is known as
O a. differentiated marketing
O b. mass or undifferentiated marketing
O . local marketing
O d. niche marketing
Transcribed Image Text:One of the situations below illustrates what WANTS are. Which one is it? O a. An athlete selecting water over juice to satisfy his thirst. O b. Someone choosing a specific product from among the available choices O . We all need to eat but we prefer different foods. O d. All options are correct In this target marketing strategy, the company sells the same products to the whole market. This strategy is known as O a. differentiated marketing O b. mass or undifferentiated marketing O . local marketing O d. niche marketing
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