Blockbuster was a popular DVD rental store in the USA in the 1990s. It had stores all over the country. Then, Netflix emerged with a novel idea: rather than making people go to the video store, Netflix introduced a monthly subscription model. This exemplifies Blockbuster being preoccupied with its products and losing sight of the critical consumer needs. In marketing, we call this O a. value proposition O b. marketing concept C. societal marketing concept O d marketing myopia
Blockbuster was a popular DVD rental store in the USA in the 1990s. It had stores all over the country. Then, Netflix emerged with a novel idea: rather than making people go to the video store, Netflix introduced a monthly subscription model. This exemplifies Blockbuster being preoccupied with its products and losing sight of the critical consumer needs. In marketing, we call this O a. value proposition O b. marketing concept C. societal marketing concept O d marketing myopia
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Blockbuster was a popular DVD rental store in the USA in the 1990s. It had stores all over the country. Then, Netflix emerged with a novel idea:
rather than making people go to the video store, Netflix introduced a monthly subscription model. This exemplifies Blockbuster being
preoccupied with its products and losing sight of the critical consumer needs. In marketing, we call this
O a.
value proposition
O b. marketing concept
C. societal marketing concept
O d marketing myopia
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