1. What does environmental analysis give to the strategic manager? 2. What is environmental analysis? 3. What are included in Macro and Micro environmental analysis? 4. What does SWOT mean and stands for?
1. What does environmental analysis give to the strategic manager? 2. What is environmental analysis? 3. What are included in Macro and Micro environmental analysis? 4. What does SWOT mean and stands for?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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