Each student will write about and discuss case study. To analyze the case you will need to research a variety of sources. In the paper you should first give a brief summary of findings and then answer the following questions: What has been changed after COVID19? Who is the winner and loser in this industry during COVID19? How did the company change marketing strategies/investments after COVID19? How did the firm implement such changes in their marketing efforts? What is your prediction of the industry after 6 months and after 1 year? What are some ways to implement your recommendations? Deliverable: 1 Case Essay: You will create a 4-page written case analysis paper (12 point font, double spaced). You'll need more than a company web site research to do this right. You need at least 3 properly cited references.
Case write up content:
Executive summary
Answer questions
Links to answer the questions are provided below
Amazon-2021-Annual-Report.pdf
Amazon Pricing (1).pptx
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