How do you complete an internal marketing audit for Walmart and categorize the following key issues like Competitors, Their competitive advantage, Their competitor intelligence (CI), Focus on competitor capabilities Competitor strategies, Prediction of response patterns, and how competitors will react to future actions of the company?

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Product and Service Classification

Classification of goods and services categorized between industry and customer goods is known as Product and Service classification. It is based on brands, quality, and quantity which companies deliver to the concerned client. Industrial goods are produced for industrial work, whereas consumer goods are produced for personal consumption by the customers. Marketing and sales need technological methods, a healthy environment, proper market strategies, marketing environment in terms of productivity and profit.