Conduct an industry analysis on the Performance Sport Apparel Industry, using the analysis tools below. Then, use the results of your analyses to draw conclusions regarding the Opportunities and Threats that face firms in the industry. Use as much space as necessary. Remember, you are analyzing the industry, not a particular company in that industry. Please use bullet points. Driving Forces of Change (list and explain the effect of each on firms in the industry):
Conduct an industry analysis on the Performance Sport Apparel Industry, using the analysis tools below. Then, use the results of your analyses to draw conclusions regarding the Opportunities and Threats that face firms in the industry. Use as much space as necessary. Remember, you are analyzing the industry, not a particular company in that industry. Please use bullet points. Driving Forces of Change (list and explain the effect of each on firms in the industry):
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Conduct an industry analysis on the Performance Sport Apparel Industry, using the analysis tools below. Then, use the results of your analyses to draw conclusions regarding the Opportunities and Threats that face firms in the industry. Use as much space as necessary. Remember, you are analyzing the industry, not a particular company in that industry. Please use bullet points.
Driving Forces of Change (list and explain the effect of each on firms in the industry):
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Step 1
The Performance Sports Apparel Industry is a growing sector that includes companies that produce clothing and accessories designed for athletic activities and workouts.
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