What is the purpose, advantages, and disadvantages of each of the following matrices:  SWOT- Strength, Weaknesses, Opportunities, & Threats SPACE- Strategic Position and Action Evaluation (not covered in class; do your research and reading to find out what it is) BCG- Boston Consulting Group IE- Internal/External GS- Grand Strategy QSPM- Quantitative Strategic Planning Matrix Which do you think is/are the strongest of these? Why?

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
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What is the purpose, advantages, and disadvantages of each of the following matrices: 

  • SWOT- Strength, Weaknesses, Opportunities, & Threats
  • SPACE- Strategic Position and Action Evaluation (not covered in class; do your research and reading to find out what it is)
  • BCG- Boston Consulting Group
  • IE- Internal/External
  • GS- Grand Strategy
  • QSPM- Quantitative Strategic Planning Matrix

Which do you think is/are the strongest of these? Why?

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