Gillette acquired Duracell because of the growth opportunities of the battery industry. Level: ? Strategy: ? In 2012, Microsoft started offering Surface, a series of touchscreen-based personal computers running the Microsoft Windows operating system designed and developed by Microsoft. Level: ? Strategy: ? The Walt Disney Company launched Disney+, an American subscription video on-demand streaming service. Level: ? Strategy: ?
Nike’s strategy in the sporting goods industry.
Level: Business
Strategy: Differentiation
Gillette acquired Duracell because of the growth opportunities of the battery industry.
Level: ?
Strategy: ?
In 2012, Microsoft started offering Surface, a series of touchscreen-based personal computers running the Microsoft Windows operating system designed and developed by Microsoft.
Level: ?
Strategy: ?
The Walt Disney Company launched Disney+, an American subscription video on-demand streaming service.
Level: ?
Strategy: ?
American Airlines acquired Trans World Airlines, one of the oldest names in American Aviation, in 2001.
Level: ?
Strategy: ?
Google introduced its own smartphone, the Pixel, in 2016.
Level: ?
Strategy: ?
Dell’s strategy to offer mass customization to consumers in the PC manufacturing industry
Level: ?
Strategy: ?
Google's foray into the Chinese market in 2006.
Level: ?
Strategy: ?
Video streaming company Netflix’s strategy to create original shows, like “House of Cards” and “Arrested Development”.
Level: ?
Strategy: ?
Strategy Southwest Airlines adopted when it entered the airline industry
Level: ?
Startegy: ?
Honda's decision to enter the aviation industry in 1997, which gives birth to the strategic business unit Hondajet today, to take advantage of its small engine technology.
Level: ?
Strategy: ?
Gillette’s strategy in the razor industry.
Level: ?
Strategy: ?
Rayovac’s strategy in the battery industry
Level: ?
Strategy: ?
Competing in the microprocessor market, AMD avoided competing directly with Intel by developing low end microprocessors, a segment that Intel ignored.
Level: ?
Strategy?
Strategy luxury car manufacturer Porsche adopts in the car industry
Level: ?
Strategy: ?
STRATEGY OPTIONS:
UNRELATED DIVERSIFICATION
DIFFERENTIATION FOCUS
LOW COST LEADERSHIP
LOW COST FOCUS
DIFFERENTIATION
INTEGRATED DIFFERENTIATION AND LOW COST
RELATED DIVERSIFICATION
VERTICAL INTEGRATION (FORWARD)
VERTICAL INTEGRATION (BACKWARD)
HORIZONTAL GROWTH
LEVEL OPTION:
BUSINESS OR CORPORATE
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