3) Market background: there are thousands of variously sized game developers. They are the creative drivers for making games. Only a small handful of relatively large publishers of games, that help with advertising and distribution of the game. Microsoft, Sony, Activision, and Tencent are a few companies that act as both publishers and developers. Gaming occurs across various platforms, from consoles, PCs, and handheld devices. Elaborate how Microsoft’s recent acquisition of Activision/Blizzard/King could impact the potential profitability of various publishers in the ‘gaming’ market only using the Porter’s 6 Forces as reference.
3) Market background: there are thousands of variously sized game developers. They are the creative drivers for making games. Only a small handful of relatively large publishers of games, that help with advertising and distribution of the game. Microsoft, Sony, Activision, and Tencent are a few companies that act as both publishers and developers. Gaming occurs across various platforms, from consoles, PCs, and handheld devices. Elaborate how Microsoft’s recent acquisition of Activision/Blizzard/King could impact the potential profitability of various publishers in the ‘gaming’ market only using the Porter’s 6 Forces as reference.
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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3) Market background: there are thousands of variously sized game developers. They are the creative drivers for making games. Only a small handful of relatively large publishers of games, that help with advertising and distribution of the game. Microsoft, Sony, Activision, and Tencent are a few companies that act as both publishers and developers. Gaming occurs across various platforms, from consoles, PCs, and handheld devices. Elaborate how Microsoft’s recent acquisition of Activision/Blizzard/King could impact the potential profitability of various publishers in the ‘gaming’ market only using the Porter’s 6 Forces as reference.
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