3) Market background: there are thousands of variously sized game developers. They are the creative drivers for making games. Only a small handful of relatively large publishers of games, that help with advertising and distribution of the game. Microsoft, Sony, Activision, and Tencent are a few companies that act as both publishers and developers. Gaming occurs across various platforms, from consoles, PCs, and handheld devices. Elaborate how Microsoft’s recent acquisition of Activision/Blizzard/King could impact the potential profitability of various publishers in the ‘gaming’ market only using the Porter’s 6 Forces as reference.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
icon
Related questions
Question

3) Market background: there are thousands of variously sized game developers.  They are the creative drivers for making games.  Only a small handful of relatively large publishers of games, that help with advertising and distribution of the game.  Microsoft, Sony, Activision, and Tencent are a few companies that act as both publishers and developers.  Gaming occurs across various platforms, from consoles, PCs, and handheld devices.  Elaborate how Microsoft’s recent acquisition of Activision/Blizzard/King could impact the potential profitability of various publishers in the ‘gaming’ market only using the Porter’s 6 Forces as reference.

 

Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 4 steps

Blurred answer
Similar questions
Recommended textbooks for you
Understanding Business
Understanding Business
Management
ISBN:
9781259929434
Author:
William Nickels
Publisher:
McGraw-Hill Education
Management (14th Edition)
Management (14th Edition)
Management
ISBN:
9780134527604
Author:
Stephen P. Robbins, Mary A. Coulter
Publisher:
PEARSON
Spreadsheet Modeling & Decision Analysis: A Pract…
Spreadsheet Modeling & Decision Analysis: A Pract…
Management
ISBN:
9781305947412
Author:
Cliff Ragsdale
Publisher:
Cengage Learning
Management Information Systems: Managing The Digi…
Management Information Systems: Managing The Digi…
Management
ISBN:
9780135191798
Author:
Kenneth C. Laudon, Jane P. Laudon
Publisher:
PEARSON
Business Essentials (12th Edition) (What's New in…
Business Essentials (12th Edition) (What's New in…
Management
ISBN:
9780134728391
Author:
Ronald J. Ebert, Ricky W. Griffin
Publisher:
PEARSON
Fundamentals of Management (10th Edition)
Fundamentals of Management (10th Edition)
Management
ISBN:
9780134237473
Author:
Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
Publisher:
PEARSON