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How would you describe Nike’s product mix? Why
would the CEO talk about editing down opportunities
when he’s aiming for aggressive growth?
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- Whole Foods Market is renowned for its product mix of healthy and organic products. Should Amazon change this mix in order to maximize profit?In 500 words or more Why is it possible for two competitors in the same industry to segment a market differently? Do McDonald's and Burger King pursue the same target market? 1. What are the key differences between the customers McDonald's has identified as possible targets? 2. What are the pros and cons of targeting each group? 3. Does it make more sense to think about targeting the retailers (e.g. Target, Walmart, Gas Station, etc.) or individual consumers? Explain your answer.Prepare an essay comparing and contrasting a 4-P (price, product, place, and promotion) approach to marketing versus the value approach (creating, communicating, and delivering value). What would you expect to be the same and what would you expect to be different between two companies who apply one or the other approach?
- Under what conditions do you believe market share as a metric is important to a firm? What are the potential pitfalls of relying too much on market share as a key metric? What self-defeating behaviors might his over-reliance lead a firm to undertake? Come up with some other product categories besides pcs that are declining and identify the firms within those categories that have the highest market share. What does their profit picture look like?We've discussed many examples of value-driven or purpose-driven marketing, including Dove, Always, Heineken...even Nike. Choose one, and answer the following: Tell the story of this brand and its purpose-driven marketing campaign. What are the advantages of purpose-driven marketing for a brand and its consumers? Is this a smart way to go to market? Why OR why not?(a). Do you think services such as Amazon Wardrobe will help it compete against traditional brick and mortar clothing retailers? Why or why not? (b). How successful do you think Amazon will be running physical stores like Whole Foods? Should it last start offering some of its other goods through dedicated brick and mortar Amazon stores, or should it stick to its online-only model?
- E3 1. Think of a product that you ought to sell as an entrepreneur/ businessman in the future. Describe the product.2. How much price do you ought to charge on your product?3. What are your reasons for your price? Justify the price of your product based on the input cost, value of the product and customer perception.What is the difference between a firm’s mission and its objectives? Why is it important that both are conveyed clearly toemployees and to customers?What marketing strategies a monopolist, like DeBeers, could use to influence total market supply? 4. As above, how these marketing strategies could change supply?
- When most people think of successful marketing, in- ternal firm culture doesn't immediately come to mind as a contributing factor. You may have learned about corporate culture in a management course. What is a corporate culture? What are some reasons a firm's culture is important to the capability of doing good marketing? Give some examples of aspects that you consider indicate a good corporate culture for marketing.When people think of marketing, they may think of advertising or, possibly, pushy salespeople. However, marketing is much broader, with a focus on the customer and customer satisfaction. In addition, marketing is all about stimulating demand. Discuss how consumers make purchasing decisions based on the four Ps of marketing.1. Why would a course in marketing be helpful even if you don't pursue marketing as a career? 2. Name a company you think might be successfully following a production orientation. Why might a firm in this industry be successful following such an orientation?