2. What is McDonald's target market? What is its core competency? Strategic issues facing McDonald's? What strategy should it adopt?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
Section2.2: Netflix Uses Technology To Change How We Watch Videos
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2. What is McDonald's target market? What is its core
competency? Strategic issues facing McDonald's?
What strategy should it adopt?
Transcribed Image Text:2. What is McDonald's target market? What is its core competency? Strategic issues facing McDonald's? What strategy should it adopt?
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