What do you feel are some of the ways that Harley Davidson can overcome obstacles to do a better job of appealing to younger consumers? Also, how might the pandemic and associated economic downturn necessitate changes in HD's strategy and business model? Why?

What do you feel are some of the ways that Harley Davidson can overcome obstacles to do a better job of appealing to younger consumers? Also, how might the pandemic and associated economic downturn necessitate changes in HD's strategy and business model? Why?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter3: The Marketing Environment

Section3.2: Dollar General Uses Buying Power To Target Markets

Problem 3C

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Marketing Plan

A marketing plan is a roadmap used by a business organization to execute and track its marketing strategy. In other words, it is a set of specified actions intended to attract potential customers and clients and influence them to buy the product and services of the business organization.

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