Answered: Which macro-content developments are…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Which macro-content developments are most likely to endanger Skype's ability to expand as a part of Microsoft Corporation over the next years, given the company's extensive global operations?

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Introduction

Business is will always try to sustain for long in perpetuity and provide value to customers and shareholders. There are various strategies which any business creates to achieve its goals.

But these strategies won't work in isolation and are impacted by number of forces in the business environment. Therefore market research is very important to understand any changes in the business environmental forces.

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