The University of Delaware admissions office has asked you to create new marketing materials for prospective undergraduate students that highlight its beautiful campus, the tuition structure that is lower than that of comparable private schools, and, of course, the super-duper, amazing, top notch faculty that work here. Because you are taking this class, you realize that the business level strategy UD pursues to compete with other schools to attract undergraduate students and their parents most closely resembles: A) overall low cost leader. B) best cost provider. C) broad differentiator. D) focus differentiator. E) focus low cost provider.
The University of Delaware admissions office has asked you to create new marketing materials for prospective undergraduate students that highlight its beautiful campus, the tuition structure that is lower than that of comparable private schools, and, of course, the super-duper, amazing, top notch faculty that work here. Because you are taking this class, you realize that the business level strategy UD pursues to compete with other schools to attract undergraduate students and their parents most closely resembles: A) overall low cost leader. B) best cost provider. C) broad differentiator. D) focus differentiator. E) focus low cost provider.
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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The University of Delaware admissions office has asked you to create new marketing materials for prospective undergraduate students that highlight its beautiful campus, the tuition structure that is lower than that of comparable private schools, and, of course, the super-duper, amazing, top notch faculty that work here. Because you are taking this class, you realize that the business level strategy UD pursues to compete with other schools to attract undergraduate students and their parents most closely resembles:
A) overall low cost leader.
B) best cost provider.
C) broad differentiator.
D) focus differentiator.
E) focus low cost provider.
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