When actress Jennifer Garner speaks from her pe then a executional style would best desc OA. Symbol

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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When actress Jennifer Garner speaks from her personal experience about the many benefits of using a Capital One Venture Card for people who are frequent airline travelers like her, then a __________ executional style would best describe the ad.

- ○ A. Symbol
- ○ B. Testimonial
- ○ C. Demonstration
- ○ D. Lifestyle

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Transcribed Image Text:When actress Jennifer Garner speaks from her personal experience about the many benefits of using a Capital One Venture Card for people who are frequent airline travelers like her, then a __________ executional style would best describe the ad. - ○ A. Symbol - ○ B. Testimonial - ○ C. Demonstration - ○ D. Lifestyle Reset Selection
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