Q: Make a simple marketing plan for a product.
A: Introduction Every Marketer want to increase the level of customer satisfaction by providing right…
Q: What are the benefits of product line extension ?
A: Introduction : Product line extension is a marketing tactic that uses an established brand to add a…
Q: Discuss the characteristics and benefits that Electronic Data Interchange (EDI) has to offer an…
A: EDI enables organizations to automate the exchange of data between applications within the supply…
Q: Which of the following issues is a potential disadvantage of online ads even though the cost per…
A: Many consumers spend their time surfing the internet and shopping on e-commerce websites and…
Q: Why do organizations struggle to implement and maintain pricing strategy?
A: The price is an integrant of the marketing mix which is of huge concern for both the consumers and…
Q: How can advertising manager evaluate the effectiveness of a firms advertising ?
A: Advertising is a powerful marketing tool that can assist you in attracting customers, educating them…
Q: Selection is the process of paying attention to a particular sensory stimulus. Advertisers often use…
A: Introduction: In marketing, forming perception refers to the idea of forming a certain awareness…
Q: Whole Foods allows for employees to access a Wage Disclosure Report which provides information as to…
A: The upmarket American supermarket company Whole Foods Market IP, Inc., a division of Amazon, with…
Q: With respect to cost efficiency, if we are getting a dollar's worth of work done for each dollar…
A: * Option C Both of the above options are right.
Q: Define the Following: lead generation (prospecting); cold calling; referral
A: Disclaimer: Since you have posted a question with multiple sub-parts, so we will solve first three…
Q: Can you add more? I need five for each companies. Thank you so much!
A: Introduction I have added a few lines which I believe are going to describe every organization…
Q: what are the drivers of strategic implementation
A: Strategy implementation is often known as the action stage of strategy management, as it requires…
Q: Read the case study carefully and answer the questions that follow. Technology in Business: 5…
A: Using information systems, Domino’s will be able to uncover crucial trends in client data. Earlier,…
Q: endorser, it shoul O The athlete has relevant associa
A: A marketing strategy that makes use of a celebrity's fame and image to promote a brand or product is…
Q: three types of strategic alliances
A: Introduction: Agreements between two or more separate businesses to work together on the production,…
Q: The Role of Personal Selling and Sales Promotion in the Promotion Mix Question Content Area…
A: Personal Selling - It is one of the promotional strategies employed by marketers to inform, attract,…
Q: Letter No. 3 The Jollibee Foods Corporation will inaugurate its newly-acquired Jollibee Plaza…
A: Organizations use business letters to communicate professionally with clients, shareholders,…
Q: Is it feasible to describe the purpose of visual media and information?
A: Introduction: Visual media are the set of information that one can get through the representation of…
Q: What are the task associated with Marketing Management ?
A: Introduction : The process of deciding on marketing strategies, organizing them, and monitoring…
Q: examples of online pricing - such as Book Now for a P1 (1 peso fare) or any 9-ending pricing and how…
A: Pricing is the most important topic to earn profits. Too Low prices can create profit losses and too…
Q: Discuss the 4P’s of marketing mix with amazon strengths and weaknesses compared to disney
A: Since you have posted multiple questions, we will solve the first question for you as per our Honor…
Q: What are the common segmentation approaches
A: Segmentation starts with identifying all the potential buyers of your product: individuals with the…
Q: Behavioural segmentation is the process of grouping customers according to their behaviour when…
A: Behavioral segmentation divides customers as indicated by personal conduct standards as they connect…
Q: When a retailer has a wide variety of merchandise and offers a full array of services, it is most…
A: Introduction: Retail marketing is a type of marketing in which retailers in order to increase sales…
Q: Marketing information system has been called the life blood of marketing...explain.
A: Introduction : A marketing information system is a system for acquiring, maintaining, assessing,…
Q: staff member of a well-known company posted quite a deplorable tweet, with regards to some actions…
A: Social media is a consumer-to-consumer platform where content is connected with people and producer…
Q: Explain why social media can influence our purchasing behavior.
A: Social media has become a staple routine in the lives of people for a long and they can't imagine…
Q: One of the following is a foreign operation using the Equity mode?
A: MNEs often use the term "equity modes of entry" to describe their market entrance strategy, which…
Q: After conducting the training with the salespeople how will you assess the training to make sure…
A: Introduction:- Training is the act of increase in knowledge and skills of the sales person. It…
Q: A small gift shop recently celebrated its 30th anniversary. Over the last 30 years, the owners have…
A: The mission entails the objective and reason for the existence of the company. The mission statement…
Q: . Review the strategies available to companies when determining how to best distribute their…
A: Since you have posted multiple questions, we will solve the first question for you as per our Honor…
Q: Which company question is answered by a company's value proposition?
A: Introduction: The company's value proposition describes the benefits and values that it provides to…
Q: What is Sustainable Livlihood Program of Department of Social Welfare and Development (DSWD) ,…
A: Ans. Introduction The DSWD Sustainable Livelihood Program is a methodology to spread flourishing…
Q: Discussion Question #1: Why Co-Branding is an important strategy for the marketers? How does it…
A: Since you have multiple questions, we will solve the first question for you if you want any specific…
Q: what concerns exust whenever personally identifable informationvor other setsitive information is…
A: Consumers get to see a lot of product recommendations when browsing the internet. On the basis of…
Q: 4P’s of marketing mix with Amazonstrengths and weaknesses compared to disney you have to…
A: Marketing is a vast topic including many areas like segmentation, branding, advertising, pricing,…
Q: What is the main purpose of promotion ?
A: Promotion is a type of marketing tool consisting of various marketing activities such as advertising…
Q: What is meant by an iconic brand? What is the risk of changing the product design of an iconic…
A: Iconic Brands are organizations that are symbol-intensive. Brands considered as iconic brands are…
Q: Training for new users and providing assistance to existing customers
A: Customer service training is critical if you want to keep customers for the long term, decrease…
Q: What are the elements or the factors that affects the sales Forecasting of a firm ?
A: Introduction : The process of predicting future sales revenues is known as sales forecasting.…
Q: What is false about social entertainment O Increasing consumer control has a positive effect on…
A: Introduction: Social entertainment refers to the contents that are published and communicated…
Q: EC planning process
A: I am answering according to my knowledge, I don't know in what context you have asked. EC plan is an…
Q: Best Buy Ltd is planning to launch a wide range of personal computers to serve the market for many…
A: A market segment is a group of people with share similar characteristics. Each market segment is…
Q: What are the goal of product- mix ?
A: Introduction : The entire number of product lines or individual items that a corporation sells makes…
Q: the strategic and tactical decisions that Cape Union Mart need to make before entering into US ma
A: Company will create products and services for customers. These products must be customized to their…
Q: Choose a company of your choice of e-business and tell us about business model B2B, B2C, C2B, and…
A: Introduction: e- business is basically performing business activities through digital platform.…
Q: What are the objectives of promotional activities in marketing ?
A: Introduction : Promotional activities are used by marketing teams to raise consumer awareness of…
Q: so faces some disadvantages. Which High development costs. High demand uncertainty. Market research…
A: First mover advantage refers to the technique in which a business organization identifies and grabs…
Q: How were the two changes (ROWE and its removal) implemented?
A: Ans. Introduction The two kinds of changes in Hyper Gadgets is the execution of the ROWE program…
Q: I need help with new ideas on what to do this project on and below is what has to be answered.…
A: Introduction: In this growing digital age, everyone needs to be remained presentable and extremely…
Trending now
This is a popular solution!
Step by step
Solved in 2 steps
- While doing his MBA, Mr. Chintan Bhagat thought of a business idea. He observed that many MBA institutes in India use case method to teach disciplines such as marketing, strategy, and finance. His idea was to develop an online platform for case solutions at a reasonable price to target MBA students. Mr. Bhagat has utilized the consulting services of bright MBA students for online advertising (search and display ads) and SEO. Now, your job is to suggest how would you use the following digital marketing techniques to expand the business of Mr. Bhagat? Justify your answer with suitable assumptions/explanations. a. Mobile marketing (text, voice, display, video) b. Email marketing c. LinkedIn marketingM&S must find out how to appeal to clothes- buyers under the age of 40. Financial restrictions mean it must choose between: Option 1: Qualitative research/ Option 2: Quantitative research. Justify which one of these options the company should choose.Suppose you want to increase revenues for your fast-food restaurant even further. Referring to Figure 9–10, what advertising actions might you take to increase revenues from (a) dormitory students, (b) dinners, and (c) after-dinner snacks consumed by night commuter students?
- When the National Association of Realtors’ national awareness campaign emphasizes that Realtors know how to more efficiently market a client’s property than an owner can by himself, it is highlighting which value of personal selling? a. Matching supply with demand b. Saving time and simplifying buying c. Building relationships d. Reducing marketing costs e. Leveraging contactsWhen reviewing the performance of an implemented marketing strategy which factors are likely to be considered?SalesGross marginNumber of consumersCoupon redemptionROIAll are correctNone are correct2. What company document is used to develop other important company documents?marketing planpositioning statementmission statementPositioning statementAll are correctAll are incorrect3. A document with four elements that together provide instructions/directions to guide markeing strategy such as; product development, promotion, place, price and target consumers.positioningsegmentationtargetingvalue propositionPositioning statementnone of these answers are correct4. When reviewing the performance of an implemented marketing strategy which factors are likely to be considered?SalesGross marginNumber of consumersCoupon redemptionROIAll are correctNone are correctWhy did venture capitalists believe that subscriptions are the clearest way around a difficult advertising world? How did they evaluate the startup adopted in this model? Why do they estimate that an existing subscriber of Netflix is worth higher than of Spotify?
- At what level of sales would it be more cost-efficient forWheels to use sales agents compared to its own salesforce? To determine this, consider the fixed and variablecosts for each alternative. What are the pros and consof using a company’s own sales force over independent sales agents?In your role as the Strategic Marketing Director for your organization, or anorganization of your choice, you have been asked by the Board of Directors to developa Strategic Marketing plan and present it at the next board meeting. In order to producethe marketing plan, you will need to undertake a strategic marketing audit. Yourmarketing plan, which should cover the medium-term period (as relevant to yourorganization and sector) should be underpinned by the marketing audit. In preparationfor the meeting, you have been asked to carry out the following tasks: Using a marketing planning framework of your choice, prepare a medium termstrategic marketing plan and present it to the board of directors by including thefollowing areas• Strategic intent (Vision/ Mission and Values)• Marketing objectives• Market segmentation - STP• Marketing Strategy - Ansoff’s Matrix, Generic strategies, branding strategy,competitive advantage• Tactics - 7 Ps, Organizational structure• Actions & Control -…In your role as the Strategic Marketing Director for your organization, or anorganization of your choice, you have been asked by the Board of Directors to developa Strategic Marketing plan and present it at the next board meeting. In order to producethe marketing plan, you will need to undertake a strategic marketing audit. Yourmarketing plan, which should cover the medium-term period (as relevant to yourorganization and sector) should be underpinned by the marketing audit. In preparationfor the meeting, you have been asked to carry out the following tasks: Using a marketing planning framework of your choice, prepare a medium termstrategic marketing plan and present it to the board of directors by including thefollowing areas• Marketing Strategy - Ansoff’s Matrix, Generic strategies, branding strategy,competitive advantage• Tactics - 7 Ps, Organizational structure• Actions & Control - Balance score card, Budgets, Schedules
- In your role as the Strategic Marketing Director for your organization, or anorganization of your choice, you have been asked by the Board of Directors to developa Strategic Marketing plan and present it at the next board meeting. In order to producethe marketing plan, you will need to undertake a strategic marketing audit. Yourmarketing plan, which should cover the medium-term period (as relevant to yourorganization and sector) should be underpinned by the marketing audit. In preparationfor the meeting, you have been asked to carry out the following tasks: Prepare a marketing audit covering the following topics which should be presented tothe board of Directors. The strategic marketing audit must consider current and likelyfuture challenges for the chosen organization and include the flowing tools.• Macro environment Analysis - PESTEEL• Situational Analysis - SOWT/ TOWS matrix. Key issues, CSF’s• Micro environment analysis - Porters 5 forces, stakeholder analysis, competitoranalysis•…Many insurance companies sell health insurance plans to companies. In these companies the em- ployees pick the plan, but the set of offered plans is determined by the company. Recently, Blue Cross–Blue Shield, a health insurance company, ran a television ad stating, “If your employer doesn’t offer you Blue Cross–Blue Shield cover- age, ask why.” Explain the promotional strategy behind the advertisement.Assume you are selling cars to a company for use asfleet of cars by the company’s sales force. Thesalespeople would like bigger, more comfortable cars,which would be more profitable for you. However, thecompany fleet buyer prefers smaller, more economicalcars. Who might be in the buying center for thispurchase? How could you meet the varying needs ofthese participants?