discuss the external marketing environment and its strategic role in marketing strategy planning decisions illustrating with clear examples from the Ghanaian market.
Developing a marketing plan at the Strategic Business Unit level requires internal and external
analysis. These two have been described as critical to the success or failure of the plan.
While the internal analysis may consist of examining the organization’s own dynamics as
well as the industry, its external analysis consists of macro-environmental factors. A
business conducts these analyses before formulating its goals and developing its strategy.
However, not all businesses understand these dynamics nor know how to effectively
conduct their external environmental analysis. As a practitioner with good marketing
knowledge, discuss the external
strategy planning decisions illustrating with clear examples from the Ghanaian market.
Trending now
This is a popular solution!
Step by step
Solved in 3 steps
