How can managers balance the need for flexibility and adaptability in strategic planning with the importance of maintaining a clear direction and focus for their organizations?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question

Strategic planning is a critical component of effective management, guiding organizations in setting goals, allocating resources, and making informed decisions to achieve long-term success. It involves analyzing internal and external factors, identifying strengths, weaknesses, opportunities, and threats (SWOT analysis), and formulating strategies to capitalize on opportunities and mitigate risks. Strategic planning provides a roadmap for organizations align their activities with their mission and vision, prioritize initiatives, and adapt to changes in the business environment. By involving key stakeholders, fostering collaboration, and regularly reviewing and updating the strategic plan, managers can ensure that their organizations remain agile and competitive in today's dynamic marketplace

 

Question. How can managers balance the need for flexibility and adaptability in strategic planning with the importance of maintaining a clear direction and focus for their organizations?

Expert Solution
steps

Step by step

Solved in 3 steps

Blurred answer
Similar questions
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning