formulate strategies that can meet the goals/objectives of a company. These strategies can be at various levels, corporate, business, or functional levels.
formulate strategies that can meet the goals/objectives of a company. These strategies can be at various levels, corporate, business, or functional levels.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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formulate strategies that can meet the goals/objectives of a company. These strategies can be at various levels, corporate, business, or functional levels.
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Then, discuss the execution of these strategies at operational and tactical levels with a clear implementation plan for achieving the addressing the objectives.
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