In the planning process, what is the role of tactical goals and plans? Links strategy and operations O Sets company direction Sets purpose of business O Guides day to day activities
In the planning process, what is the role of tactical goals and plans? Links strategy and operations O Sets company direction Sets purpose of business O Guides day to day activities
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter2: Strategic Planning In Contemporary Marketing
Section2.6: Using Swot Analysis And Bcg Matrix
Problem 1LO
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![In the planning process, what is the role of tactical goals and plans?
O Links strategy and operations
Sets company direction
Sets purpose of business
Guides day to day activities](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F53ad35f8-a0d0-48a5-a69b-1dd1b21d3221%2F7c77e0ae-05c7-4219-b7cc-602dec533117%2Fjykl0ya_processed.png&w=3840&q=75)
Transcribed Image Text:In the planning process, what is the role of tactical goals and plans?
O Links strategy and operations
Sets company direction
Sets purpose of business
Guides day to day activities
Expert Solution
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Introduction
Setting goals and figuring out a plan of action to reach those goals is the responsibility of planning, a management function. It is necessary for managers to foresee future situations and be conscious of current environmental factors affecting their firm. It includes forecasting methods being used to forecasts. The procedure of organizing thoughts into doable stages is called planning.
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