Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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How do you approach the strategic planning process within an organization, considering both short-term and long-term goals?
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VIEWStep 5: Explanation to Integrating Short-Term and Long-Term Planning
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